Learning Center > Preparing to Sell Your Home > Selling Your Home In The Winter

Selling Your Home In The Winter

 Email a link to this page
print this page Print this page

Selling a home during the winter months can be a challenge. Dreary, cold weather and the end-of-the-year holidays can keep buyers away and heighten fears of your home staying on the market longer than expected. However, there are a few things you can do to enhance “curb appeal.” And when that happens, buyers will take notice. For example, if your home has been on the market for several months, it's probably time to change our sales approach. There are several factors that you and your agent can review to determine improvements that can be made. You may need to make a reassessment of the sales price, as it may be too high for the current market or, instead, your agent may opt to create a new or updated marketing plan for your home. Marketing your home goes beyond a few ads in the newspaper and a listing on the Multiple Listing Service (MLS). Ask your agent about all the ways in which they will market your home. When setting the asking price through a comparative marketing analysis, compare similar homes sold in the winter months. Many owners set their asking price too high because of comparisons with sales prices during peak seasons. Always try to compare like properties sold at the same time of year. Once you’ve settled on an asking price, it's time to spruce up the interior and exterior of your home. We recommend opening as many curtains as possible to add light and color to rooms. Also, your might try keeping spring and summer pictures of your home out on tables and in clear view. Photos of your front yard flowers or the backyard shade tree in full summer bloom can help swing many buyers in favor of a purchase. Staying on top of winter maintenance and chores is another sure-fire way of adding value to your home. A neatly shoveled driveway and cleared walkway can add a nice touch. Make sure the furnace is in good working condition and that the room temperature is kept at a comfortable level. Also, check to see that the basement (if there is a basement) is dry and sealed from any drafts. Take yourself on a tour of your home. Start on one end and work your way through the house. More than likely you’ll see many previously undiscovered cluttered spaces and needed repairs that might turn off potential buyers. Don’t overload your home with holiday decorations, either. The buyer should have a chance to see you home in its everyday condition.